Estonian fashion took center stage in New York City with an engaging and immersive fashion performance that challenged the rules of the traditional runway. Held at The Canvas 3.0 in the Oculus at Westfield World Trade Center, the showcase was hosted by the Estonian Design House and featured 14 innovative Estonian designers. Spearheaded by director and sustainable fashion pioneer Reet Aus, the event presented an avant-garde spectacle that captivated guests and offered a fresh perspective on what a fashion show can be.
Instead of models walking a straight runway, the evening unfolded into a theatrical journey—where fashion met performance art, movement became narrative, and sustainability was brought to the forefront. The result was a highly immersive, high-energy experience that made a memorable impression on the audience.
Reet Aus, a well-regarded innovator known for championing upcycled fashion, brought her distinctive creative vision to life by directing the entire production. She worked with local performers and dancers to present each designer’s collection, allowing garments to move organically through the space and create a narrative through choreography. The effect was a multi-layered experience—clothes became living, dynamic forms of expression.
The featured lineup showcased the rich diversity and innovation of Estonian fashion. Participating designers included:
Reet Aus – A pioneer in upcycled, zero-waste fashion.
Oksana Tandit – Renowned for her refined, modern silhouettes.
No(N)s – Known for merging conceptual art with wearable fashion.
Karlotta – Playful, contemporary pieces with a graphic edge.
Franz Raver, Luxe Hapsal, Nordhale, Sokisahtel, Tie Apron, Tikunova, Tuub, Sandra Luks, Alpaka, and Xenia Joost – Each offering unique contributions to sustainability, craftsmanship, and creative expression.
Photo Courtesy: Mauricio Zelaya / Estonian Design House